Trade Show Exhibition Stand Magician​

Incorporating magic into your trade show stand is an excellent and novel way to engage potential and existing clients with your brand.

Using my background as a full-time corporate magician, corporate electronics engineer and salesperson I have developed a unique set of skills that lend themselves perfectly to attracting people to trade show booths and generating trade show leads.

By performing to the crowd passing by your booth and showing a magic trick to a group I am able to quickly engage attendees, naturally start a conversation and introduce them to your sales team at the stand.

Whether it’s fun trade show booth ideas, unique exhibition giveaways or marketing strategies you’re looking for to guarantee your exhibition success, I have the experience and knowledge to help you achieve your goals at any trade show!

Contact me to set up a complimentary planning discussion to understand your trade show and brand goals, and receive a magic quote today!

I often represent clients at trade shows and expos in the Sydney International Convention Centre (Sydney ICC) and Sydney Entertainment Centre. Please see me below with some of the teams I’ve worked with at the Sydney ICC to help achieve their trade show goals:

Dare magician Sydney with the Programmed team at a trade show at the Sydney ICC using magic to generate business at their trade show stand
 Trade Show Magic for Programmed (and Brady the Dulux Dog!) at the Sydney ICC
Sydney magician Dare with the Beca engineering consultancy team at the Sydney ICC Clean Energy Summit using magic to attract attendees to their trade show stand.
 Trade Show Magic with the Beca team at the Sydney ICC


Using magic is a great way to generate leads by bringing people to your stand who may have otherwise walked past without stopping to see what your company has to offer.

I can even add your brand message or company name into my magic. For example, I can make everyone I perform for think of a random company… and that company will happen to be yours and becomes a brand name they will never forget!

Trade Show Exhibition Stand Magician Sydney - Dare

Don’t just hear it from me, see some testimonials from my repeat trade show clients below:

“We hired Dare to perform magic and engage clients at our AHRI National Convention and Exhibition stand and he helped the team achieve an increase in sales leads compared to the previous year’s effort. His magic service generated an ROI for us so we’ve booked Dare again since!”

Marc Havercroft (COO & Vice President Strategy), SAP

“I employed Dare’s magic services to help represent CSA at a trade show held at the Sydney ICC. The feedback from clients and visitors was brilliant. Dare’s magic really helped engage and attract visitors to our stand, he was the star of the whole trade show. Everything we do is about putting our customers first – and Dare’s magic connected an interactive and enjoyable experience with the CSA brand.”

James White – General Manager, Marketing, CSA

“We partnered with Dare at a large scale government event, and while some of our team were sceptical at whether a magician would work, they were pleasantly surprised by the outcome. Dare was a star at connecting with the crowd and bringing them over to talk to our team in a meaningful way. He was engaging and interesting with intelligent tricks – not just your average magician! I would happily recommend Dare for anyone looking for something different at their next event.”

Stephanie Challinor – Head of marketing and communications, AC3

Also see a blog article written about my trade show magic by The Exhibit Company here.

If you are interested in hiring a magician for your trade show exhibition stand, contact me, or fill out the form at the bottom of this page to set up a complimentary planning session and receive a quote right away!



Customer Reviews